_{To create the largest department store chain in Egypt.}

_{-To offer the best and unrivaled customer service and support to our customers.}

_{-To treat every customer as an individual with his/her own individual requirements that have to be met.}

_{-To double our international business by 1st quarter of 2006.}

_{-To only operate and engage in business under strict ethical and legal practices.}

_{-To offer our customers all they need for their home and their offices under one roof.}

_{-To employ the most creative and motivated management}

_{-To offer our employees the best working environment.}

_{-To empower employees and offer them the equal opportunities to participate in the decision making process.}